Thursday, November 12, 2009

Estethica Advice

ADA ZANDITON, Christopher Raeburn, Goodone, Minna, Nina Dolcetti and The North Circular have been selected as the designers to benefit from the British Fashion Council's new Eco Fashion Mentor Programme.

With the aim to increase opportunities for ethical designers in the mainstream fashion market, the initiative is supported by the London Development Agency. Three industry mentors - brand consultants Susanne Tide-Frater, Yasmin Sewell and buying consultant Bev Malik - will offer advice and support, play an active role with the brands' development and help edit the designers' displays at London Fashion Week.

"I am delighted to contribute to delivering a 360-degree support to estethica's mentoring scheme in its aim to involve ethical fashion stars in London," says Malik.

Founded four years ago by the British Fashion Council, estethica works to showcase the work of designers committed to working eco-sustainably and all designers who showcase have to adhere to at least one of the principles of fair trade, organic or recycling practise

"Introducing this expert mentoring scheme is very important to the British Fashion Council and we strongly believe that it will assist these businesses to strengthen their collections to compete in the mainstream," says Caroline Rush, joint chief executive of the British Fashion Council.

For further information regarding London Fashion Week, visit

YOU SHOULD SEE: All the action from this season's London Fashion Week...


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